💡Customer Service

Feature Request Form Template

Create a feature request form that helps your product team understand what customers want and prioritize development roadmap based on demand.

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What is a Feature Request Form?

A feature request form is a direct channel for customers to suggest product improvements and new capabilities. Instead of unsolicited emails or social media comments, a structured form captures organized feedback that product teams can analyze and prioritize.

Our template includes customer information, current product/feature usage, detailed description of the requested feature, explanation of the use case, priority level, and optional mockups/screenshots. This context helps product teams understand not just what customers want, but why it matters.

Feature requests provide your product team with customer-driven innovation direction, help identify market opportunities, and show customers that you're listening to their feedback.

Key Features

Feature Description

Detailed explanation of the requested feature

Use Case Explanation

Why customer needs this feature and how it helps

Priority Voting

Let customers rate priority (Nice to Have, Important, Critical)

Visual Mockups

Optional screenshots or mockups of how feature could work

Impact Assessment

How feature would improve their workflow

Demand Tracking

See how many customers request same feature

Why Use This Template?

Customer-Driven Product

Build features customers actually want

Increase Engagement

Shows customers you listen to feedback

Competitive Intelligence

Learn what features competitors need

Roadmap Clarity

Prioritize development based on customer demand

What's Included in This Template

Your Name

text

Contact for follow-up on feature implementation

Email Address

Notify when feature is released

Current Product Usage

select

Which features/product area does this affect

Feature Idea

textarea

Clear description of what you're requesting

Use Case/Problem

textarea

Why you need this, what problem it solves

How Important?

select

Priority: Nice to Have, Important, or Critical

Perfect For

SaaS Products

Gather feature requests from users

Mobile Apps

Track user-requested app improvements

Software Tools

Gather customer feedback for roadmap planning

E-commerce Platforms

Customer improvements to store features

Frequently Asked Questions

Should I share feature requests publicly?

Consider a public feature voting board (like Canny, UserVoice) so customers see others voting on same features. Shows transparency and gathers demand data.

How do I prioritize features?

Consider: request frequency (how many customers asked), business impact, effort to build. Balance customer requests with strategic initiatives.

Should I close feature requests?

After 6 months inactivity, archive old requests. When feature is released, close request with notification. Show customers they're being heard.

How do I prevent duplicate requests?

Search existing requests before submitting. Merge duplicates. Show "X people have requested this feature" to indicate demand.

Should I commit to timelines?

Never promise specific timelines. Use statuses: "Submitted," "Under Review," "Planned," "In Development," "Released." Be transparent about prioritization.

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