Lead Capture Form Template
Generate qualified leads for your business with our conversion-optimized lead capture form. Designed for B2B sales teams and marketers who need more than just contact information.
Let Users Fill This Form via Conversation
Unlike traditional form builders, Formbot supports conversational chat mode. Instead of filling rigid fields, users can chat naturally with your form — just like texting a friend. Our AI understands natural language and fills in the fields automatically.
Natural Language
AI parses responses
Higher Completion
Feels like texting
No Rigid Fields
Flexible responses
What is a Lead Capture Form?
A lead capture form is a strategic tool designed to collect valuable information from potential customers visiting your website. Unlike basic contact forms, lead capture forms gather qualifying information like company details, job titles, and specific needs to help your sales team prioritize and personalize outreach.
The most effective lead capture forms strike a balance between collecting enough information to qualify leads without overwhelming visitors with too many fields. Our template includes the sweet spot of 6-7 fields that convert at the highest rates according to industry benchmarks.
With GDPR and privacy regulations, our template includes a consent checkbox for marketing communications, ensuring you build your email list compliantly while maintaining trust with potential customers.
Key Features
Optimized Field Count
6-7 fields proven to maximize conversion rates while collecting qualifying information
GDPR-Compliant Consent
Built-in consent checkbox for email marketing compliance with privacy regulations
Company Qualification Fields
Capture company name, size, and industry to qualify leads before sales outreach
Job Title Collection
Identify decision-makers and route leads to the right sales team members
CRM Integration Ready
Export leads to CSV or connect via webhooks to your CRM system (Pro)
Lead Scoring Data
Collect the right data points to automatically score and prioritize leads
Why Use This Template?
Higher Quality Leads
Collect company and role information upfront to ensure your sales team focuses on qualified prospects
Faster Sales Cycles
Pre-qualified leads convert 5x faster than cold outreach because you understand their needs from day one
Better Conversion Rates
Our optimized 6-7 field template converts 30% better than forms with 10+ fields
Compliant Lead Generation
Built-in GDPR consent means you can confidently add leads to your marketing campaigns
What's Included in This Template
Full Name
textPersonalizes follow-up communications and builds rapport with prospects
Business Email
emailValidates that leads are from real companies, filtering out personal email addresses
Company Name
textAllows sales teams to research the company and tailor their pitch
Job Title
textIdentifies decision-makers and helps route leads to the appropriate sales rep
Company Size
selectQualifies whether the lead fits your ideal customer profile
How can we help?
textareaCaptures specific pain points and needs for personalized follow-up
Email Marketing Consent
checkboxEnsures GDPR compliance and permission for marketing communications
Perfect For
SaaS Companies
Perfect for software companies offering demos, free trials, or consultations. Qualify leads by company size and industry before your sales team reaches out.
B2B Service Providers
Ideal for consulting firms, agencies, and professional services that need to understand client needs and company context before proposals.
Landing Pages & PPC Campaigns
Optimize your paid advertising ROI by capturing detailed lead information from Google Ads, LinkedIn, or Facebook campaigns.
Webinar & Event Registration
Collect attendee information for webinars, workshops, or virtual events while building your marketing database.
Frequently Asked Questions
How many fields should a lead capture form have?
Studies show that 6-7 fields is the sweet spot for B2B lead capture forms. This template includes exactly that - enough to qualify leads without hurting conversion rates. Forms with 10+ fields can see conversion rates drop by 50% or more.
Is this form GDPR compliant?
Yes! The template includes a consent checkbox for email marketing, which is required under GDPR. You can customize the consent text to match your specific privacy policy and legal requirements.
Can I integrate this with my CRM?
Absolutely. Pro users can set up webhooks to automatically send leads to Salesforce, HubSpot, Pipedrive, or any CRM with API support. Free users can export leads as CSV files for manual import.
What is a good conversion rate for a lead capture form?
Average B2B lead capture forms convert at 2-5%. With optimized copy, design, and the right field count, you can achieve 10-15% or higher. Our template is designed to maximize conversions while collecting qualifying information.
Should I ask for phone numbers on a lead capture form?
It depends on your sales process. Adding phone number fields typically reduces conversion rates by 10-20%, but the leads you get may be higher quality. We recommend making phone numbers optional or testing with and without to see what works for your business.
Ready to Create Your Lead Capture Form?
Generate a professional form in seconds with our AI-powered builder. No coding required.
Free forever • No credit card required • 3-day Pro trial included
