Reseller Inquiry Form Template
Identify and evaluate qualified reseller and distributor partners to expand your market reach.
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What is a Reseller Inquiry Form?
A reseller inquiry form is a business development tool for finding and qualifying partners who will distribute and sell your products. It captures information about distribution channels, target markets, sales capabilities, and technical support resources.
Effective reseller forms assess whether a potential partner has the right market access, sales expertise, technical support capability, and commitment level to successfully sell your products. Not every distributor is a good fit - careful qualification prevents partnerships that underperform.
Reseller partnerships can dramatically expand market reach and revenue. A structured inquiry process ensures you partner with distributors and resellers who can genuinely succeed with your products.
Key Features
Distribution Channel Assessment
Understand how reseller reaches customers (retail, online, direct, etc.)
Target Market Alignment
Verify customer type and geography match your product strategy
Sales Capability Verification
Assess sales team size, experience, and track record
Customer Base Analysis
Understand existing customer relationships and relevance
Territory Interest
Define geographic or market territories reseller wants to cover
Support Capability Confirmation
Verify technical and customer support resources available
Why Use This Template?
Faster Market Expansion
Resellers provide immediate market access without building new sales teams
Better Market Coverage
Qualified resellers reach customers in niches your team couldn't efficiently reach
Reduced Go-to-Market Risk
Resellers absorb customer support and sales responsibility
Revenue Growth
Reseller networks can generate 50%+ of total revenue for product companies
What's Included in This Template
Company Name
textLegal business name for formal partnership
Years in Business
selectIndicates business stability and experience
Distribution Channels
checkboxHow they reach customers (retail, online, direct, VAR, etc.)
Current Customer Base
textareaSize, type, and sectors of existing customers
Target Market/Verticals
textareaIndustries and customer segments they want to serve
Territory Interest
selectGeographic regions or markets they cover
Sales Team Size
numberIndicates sales capacity and resources
Technical Support Capability
selectAbility to provide customer support for your products
Sales Experience
textareaProduct categories and industries they've sold successfully
Partnership Expectations
textareaTraining, margins, support, and volume expectations
Perfect For
Software & Technology
Find system integrators, VARs, and software resellers
Manufacturing
Identify distributors and wholesalers for product lines
B2B Services
Find consulting and implementation partners
E-commerce Products
Expand distribution through retail, marketplace, and wholesale channels
Frequently Asked Questions
What makes a good reseller candidate?
Look for: relevant customer base, strong sales track record, appropriate territory coverage, adequate technical/support resources, and genuine interest in your products. Don't chase just any distributor.
How should I structure reseller margins and pricing?
Typical margins: 20-40% depending on product type and support needs. Higher margins for high-touch, technical products. Lower margins for commoditized products. Be competitive with similar channels.
What support should I provide to resellers?
Sales training, marketing materials, technical support, deal registration, co-op funds, and dedicated partner manager. Good partner support drives significantly higher sales volumes.
How do I prevent channel conflict?
Define clear territories, customer types, or channels per reseller. Establish conflict resolution process. Prevent direct sales from competing with resellers in their territories.
Should I require minimum sales volumes?
Yes. Set realistic targets that increase over time. Performance-based relationships keep resellers focused. Review quarterly and address underperformance quickly.
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