Business Feedback Form Template
Collect valuable feedback from clients and partners to identify improvements and drive business growth.
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What is a Business Feedback Form?
A business feedback form is a structured tool for gathering insights from clients, customers, and partners about your services, products, and overall business. It captures both quantitative metrics (ratings, NPS) and qualitative feedback (suggestions, specific praise).
Effective business feedback forms balance rating scales with open-ended questions. Ratings give you measurable data for tracking improvement, while open-ended questions provide actionable insights about what specifically needs to change.
Regular feedback collection shows clients their input matters, identifies problems before they become deal-killers, and reveals opportunities for differentiation and growth. It's a critical tool for maintaining strong business relationships.
Key Features
Overall Satisfaction Rating
Track general satisfaction levels over time
Aspect-Specific Ratings
Rate quality, communication, timeliness, value, etc. to identify problem areas
Net Promoter Score (NPS)
Measure likelihood to recommend with industry-standard 0-10 scale
Strengths & Weaknesses
Open-ended questions identify what you're doing well and what needs fixing
Suggestions Collection
Gather ideas for new features, services, or improvements
Anonymous Option
Allow anonymous feedback for more honest responses
Why Use This Template?
Identify Problems Early
Catch dissatisfaction before clients leave or reduce engagement
Drive Continuous Improvement
Specific feedback guides where to invest resources for maximum impact
Strengthen Relationships
Asking for feedback and acting on it builds client loyalty and trust
Guide Product Development
Client suggestions reveal what new services would have highest demand
What's Included in This Template
Feedback Type
selectCategorize feedback (service quality, communication, value, etc.)
Overall Satisfaction
ratingPrimary satisfaction metric - track over time
Service Quality Rating
ratingSpecific rating of service/product delivered
Communication Rating
ratingHow well you keep clients informed
Value for Investment
ratingWhether pricing and ROI matched expectations
What Went Well?
textareaIdentify strengths to emphasize and maintain
What Could Improve?
textareaSpecific feedback on areas needing improvement
Likelihood to Recommend
scaleNet Promoter Score - measure customer loyalty
Suggestions for New Services
textareaProduct development ideas from customer feedback
Name (optional)
textAllows follow-up on significant feedback
Email (optional)
emailContact info for follow-up discussions
Perfect For
Professional Services
Collect client feedback on consulting, legal, or accounting services
B2B Vendors
Gather feedback from business customers on products and support
Agencies
Track client satisfaction with advertising, marketing, or design work
Corporate Clients
Regular feedback from internal stakeholders on department services
Frequently Asked Questions
When should I send feedback forms?
After major milestones (project completion, contract renewal, support interaction). Annual feedback is minimum; quarterly or after every major engagement is better for catching issues early.
How do I encourage honest feedback?
Make email optional to allow anonymous feedback. Explicitly state you welcome critical feedback and will act on it. Respond to negative feedback professionally and appreciatively.
What should I do with feedback?
Categorize it, identify patterns, and share with your team. Create action plans for top improvement areas. Follow up with clients on changes you've made based on their feedback.
How do I measure improvement over time?
Track average ratings by category over time. If you collect NPS, watch the percentage of promoters, passives, and detractors. Celebrate improvements with your team and clients.
Should I charge for the feedback process?
Never. Collecting feedback should be free and easy for clients. Offering incentives (small gift, discount) can increase response rates.
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