Focus Group Recruitment Form Template
Find ideal research participants and screen recruits for focus groups, user testing, and qualitative research studies.
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What is a Focus Group Recruitment Form?
Focus group recruitment forms help you find and screen ideal participants for in-depth qualitative research. Unlike surveys that collect broad feedback, focus groups enable deep exploration of motivations, experiences, and preferences.
Effective recruitment screens participants based on demographic profiles, product familiarity, and availability to ensure you're hearing from the right people who will show up for the session.
Clear communication about time commitment, compensation, and purpose helps set expectations and improve show-up rates for research sessions.
Key Features
Demographic Screening
Ask age, industry, role, and company size to ensure diverse, representative group
Product Familiarity
Identify users of competitors, adjacent products, or custom solutions for relevant feedback
Availability Screening
Confirm willingness to participate in specific time windows (e.g., next 2 weeks)
Preference Questions
Ask about interests to create focused discussion groups around specific topics
Compensation Confirmation
Confirm participant understands compensation (gift card, cash, free access) and time commitment
Contact Verification
Phone number field enables confirmation calls to verify genuine interest and show-up
Why Use This Template?
Find Right Participants
Screen questions ensure you recruit participants matching your target customer profile
Improve Show-Up Rates
Clear commitment questions and confirmation calls improve participant attendance
Deeper Insights
Focused groups with relevant participants provide richer insights than broad surveys
Faster Iteration
In-person feedback accelerates product decisions vs. waiting for survey analysis
What's Included in This Template
Full Name
textIdentify and communicate with recruited participants
Email Address
emailPrimary contact method for session confirmation and details
Phone Number
telConfirmation calls improve show-up rates for research sessions
Age Range
selectDemographic screening for representative participant groups
Industry/Role
textUnderstand professional background and domain expertise
How do you currently solve this problem?
textareaAssess current solutions and product familiarity
Availability next 2 weeks?
checkboxConfirm time availability for research sessions
Incentive preference ($50 gift card or free product access)?
selectClarify compensation expectations
Perfect For
Product Discovery
Recruit 6-8 participants for hour-long interviews about customer needs
Usability Testing
Screen participants to test product prototypes and collect UX feedback
Price Testing
Recruit buyers to validate pricing and packaging options
Competitive Research
Interview customers of competitor solutions to understand strengths/weaknesses
Frequently Asked Questions
How many people should I recruit for focus groups?
Standard focus group: 6-8 participants. User testing: 5-8. One-on-one interviews: budget permitting. Over-recruit by 20% to account for no-shows. Sweet spot is 6-8 for natural conversation.
How much should I pay participants?
Industry standard: $50-200 per hour depending on participant type. High-value: $200+ (executives, hard-to-reach). Student/early-stage: $25-50. Product access or gift cards can substitute.
How do I reduce no-shows?
Clear commitment in recruitment form, confirmation email 1 week before, reminder email 24h before, phone call day-of, compensation available on-site. Payment upfront or gift cards reduce no-shows vs. mail delivery.
What screening questions are most important?
Priority 1: current solution/competitor use (ensures relevance). Priority 2: availability (confirms participation). Priority 3: demographics (ensures group diversity). Keep screening to 4-5 questions.
How do I structure focus group recruitment?
Target: 50-100 recruits to get 6-8 confirmed participants (60-70% confirm rate). Recruit in waves: first batch 2 weeks before, second batch 1 week before. Schedule 30-min calls to screen and build rapport.
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