Market Research Survey Template
Understand your market, identify opportunities, and validate product ideas with data-driven market research surveys.
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What is a Market Research Survey?
Market research surveys help you understand your target market, competitive landscape, and customer needs before launching products or entering new markets.
Effective market research combines quantitative data (rating scales, multiple choice) with qualitative insights (open-ended responses) to provide actionable intelligence for product, marketing, and business strategy decisions.
Our template focuses on gathering information about current solutions, pain points, budget constraints, and willingness to switch—the key factors that determine market viability and sales potential.
Key Features
Demographic Segmentation
Collect industry, company size, and role information to segment and analyze results by customer type
Solution Evaluation
Understand what competitors customers currently use and how satisfied they are
Pain Point Discovery
Identify specific problems and frustrations that create demand for new solutions
Budget Assessment
Gauge willingness to pay and budget allocation for solutions in your market
Preference Testing
Rate features, pricing models, and messaging to guide product development decisions
CSV Export & Analysis
Download responses for statistical analysis, segmentation, and reporting (Pro feature)
Why Use This Template?
Validate Market Demand
Confirm there's real demand before investing in product development
Understand Competitors
Learn what customers use today and identify gaps your product can fill
Price Strategically
Discover budget ranges and willingness to pay to set optimal pricing
Reduce Launch Risk
Data-driven decisions minimize the risk of product-market fit failures
What's Included in This Template
What industry do you work in?
selectSegment respondents by industry vertical for focused analysis
Company size
selectIdentify if solution appeals to SMBs, mid-market, or enterprise
Current solution you use
textUnderstand competitive landscape and current market offerings
Overall satisfaction (1-5)
ratingQuantify dissatisfaction that creates opportunity for new solutions
Main pain points
textareaDiscover specific problems to address in product positioning
Monthly budget for solutions
textUnderstand financial constraints and market pricing tolerance
Perfect For
Pre-Launch Research
Validate product ideas and market demand before development begins
New Market Entry
Understand customer needs and competitive dynamics in new geographies or verticals
Pricing Research
Determine optimal price points and packaging based on willingness to pay
Competitive Analysis
Learn what competitors customers use and identify differentiation opportunities
Frequently Asked Questions
How many people should I survey?
For initial validation: 30-50 respondents per segment minimum. For statistical significance: 100+ per segment. Quality of responses matters more than quantity—ensure you're reaching actual target customers.
How long should the survey take?
Keep surveys under 10 minutes (8-12 questions maximum). Longer surveys have drop-off rates above 50%. If you need more questions, consider segmenting into multiple surveys.
Should I incentivize responses?
Small incentives (discount codes, $5 gift cards) increase completion rates 20-30%. For B2B surveys, recognize respondents' expertise or offer summary of findings instead.
How do I recruit survey respondents?
Reach out to existing customers, partner companies, LinkedIn groups, relevant subreddits, and online communities. For paid recruitment, use platforms like SurveyMonkey, Qualtrics, or user research agencies.
What analysis should I do?
Calculate percentages for quantitative data, identify themes/patterns in open-ended responses, segment by company size/industry, and create visualizations (charts, word clouds). Look for unexpected insights.
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