🚀Marketing & Research

Product Launch Survey Template

Measure launch readiness, validate positioning, and identify early adopters before your product goes live.

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What is a Product Launch Survey?

Product launch surveys help you understand how target customers perceive your new product, what features matter most, and their likelihood to purchase or adopt.

Pre-launch feedback ensures your marketing messaging resonates, pricing aligns with customer expectations, and launch timing is optimized for maximum impact.

Effective launch surveys typically measure awareness, feature preferences, purchase intent, and willingness to be early adopters—providing clear metrics for launch success.

Key Features

Awareness & Comprehension

Measure how well your target audience understands what your product does and how it differs from alternatives

Feature Prioritization

Identify which features resonate most with customers to focus launch messaging and positioning

Purchase Intent Measurement

Use proven intent scales to forecast demand and sales projections

Net Promoter Score (NPS)

Capture likelihood to recommend and predict viral growth potential

Early Adopter Identification

Identify enthusiastic customers for beta programs, testimonials, and case studies

Messaging Validation

Test different positioning statements and messaging to optimize launch campaigns

Why Use This Template?

De-Risk Launch

Validate product-market fit before full market launch minimizes failure risk

Optimize Messaging

Use customer language and feature preferences in marketing campaigns for higher conversion

Build Demand

Pre-launch buzz from beta users and early adopters drives sales momentum at launch

Forecast Revenue

Purchase intent surveys provide early indicators of revenue potential

What's Included in This Template

How familiar are you with our product?

select

Measure awareness level before launch messaging

Which features are most important? (select 3)

checkbox

Prioritize features for launch marketing and positioning

Likelihood to purchase (1-5)

rating

Forecast demand and measure purchase intent

How likely to recommend to a colleague (0-10)

rating

Calculate NPS and predict organic growth

Interest in being a beta tester

checkbox

Identify advocates for early adoption program

Preferred launch timing

select

Optimize launch date for maximum market readiness

Perfect For

SaaS Product Launches

Measure adoption intent for new software products and features

Feature Launches

Validate importance of new features before major updates

Market Entry

Test positioning when entering new customer segments or markets

Beta Program Recruitment

Identify passionate customers for early testing and feedback

Frequently Asked Questions

When should I run the launch survey?

4-6 weeks before launch ideally, when you have finalized product positioning but still time to iterate. Run again 1-2 weeks before launch to measure final awareness and intent.

What's a good purchase intent score?

Scores of 8-10 indicate strong purchase intent. Aim for 40%+ of survey respondents rating intent 8+. Scores below 6 suggest messaging or product adjustments needed.

How do I use NPS for launch planning?

NPS 50+ indicates strong product-market fit and launch readiness. NPS below 30 suggests more positioning or feature work needed. Track NPS over time—improvements validate launch readiness.

Should I share results with the product team?

Absolutely. Share feature preferences, awareness scores, and feedback with product, marketing, and sales teams. Use insights to adjust positioning, prioritize roadmap features, and train sales on key selling points.

How do I recruit pre-launch survey respondents?

Email waitlist subscribers, existing customers, beta participants, and relevant communities. Use LinkedIn ads to reach target audiences. Offer exclusive launch discounts to respondents as incentive.

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