Store Feedback Form Template
Improve retail operations by collecting customer feedback on staff, store conditions, and overall shopping experience.
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Natural Language
AI parses responses
Higher Completion
Feels like texting
No Rigid Fields
Flexible responses
What is a Store Feedback Form?
A store feedback form captures customer experiences in physical retail locations. It measures satisfaction across key dimensions: staff, products, cleanliness, and checkout.
Location-specific feedback enables store-by-store improvement. Identifying top and bottom performers guides resource allocation.
Staff recognition questions boost morale when shared positively. Specific improvement suggestions are actionable.
Key Features
Visit Details
Date and location
Multi-Dimension Ratings
Staff, products, cleanliness, checkout
Qualitative Feedback
Likes and improvements
Staff Recognition
Call out great employees
Return Intent
Loyalty indicator
Why Use This Template?
Store Improvement
Location-specific insights
Staff Recognition
Identify top performers
Operational Insights
Checkout and inventory issues
Customer Retention
Address issues before losing customers
What's Included in This Template
Visit Date
dateWhen they shopped
Store Location
selectWhich store
Overall Experience
radio1-5 stars
Staff Helpfulness
radioService rating
Product Availability
radioIn-stock rating
Store Cleanliness
radioCondition rating
What did you like?
textareaPositive feedback
What could improve?
textareaSuggestions
Staff to recognize
textEmployee callout
Perfect For
Retail Chains
Multi-location store feedback
Grocery Stores
Supermarket experience
Specialty Retail
Boutique and specialty shops
Department Stores
Large format retail
Frequently Asked Questions
How do I collect feedback in-store?
QR code on receipts. Tablet at exit. Receipt link. Follow-up email for loyalty members. Balance convenience with response rate.
How do I use feedback by location?
Dashboard by store. Benchmark against chain average. Identify outliers. Share best practices from top performers.
Should I respond to negative feedback?
If contact provided, yes. Apologize, understand issue, offer resolution. Even without contact, use for improvement.
How do I share positive staff recognition?
Share with employee and manager. Public recognition in team meetings. Consider linking to rewards or performance reviews.
How often should I review feedback?
Weekly for store managers. Monthly summary for operations. Real-time alerts for very negative feedback.
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