Video Production Brief Form Template
Plan successful video projects with a comprehensive brief capturing goals, audience, messaging, and production requirements.
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What is a Video Production Brief Form?
A video production brief form collects all information needed to plan and execute video projects. It captures purpose, audience, key messages, and production logistics.
Video projects involve many moving parts: talent, locations, equipment, music. A thorough brief ensures nothing is overlooked.
Understanding the goal and call to action shapes creative direction from concept through editing.
Key Features
Video Type
Commercial, corporate, social
Purpose & Goals
What video should achieve
Audience
Who will watch
Messaging
Key points and CTA
Style
Tone and visual approach
Logistics
Locations, talent, timeline
Why Use This Template?
Clear Direction
Aligned creative vision
Accurate Scoping
Know resource needs
Effective Videos
Goal-driven production
Fewer Revisions
Right direction from start
What's Included in This Template
Video Type
selectCommercial, explainer, testimonial
Video Length
select30s, 60s, 2-3 min, etc.
Purpose
textareaWhat video should achieve
Target Audience
textareaWho will watch
Key Messages
textareaWhat to communicate
Call to Action
textWhat viewers should do
Tone/Style
checkboxProfessional, fun, inspiring
Filming Locations
textareaWhere to shoot
Budget Range
selectProduction investment
Perfect For
Commercials
Advertising video production
Corporate Videos
Company and training videos
Social Media
Short-form social content
Explainer Videos
Product and service explanations
Frequently Asked Questions
What video lengths work best?
Social: 15-60 seconds. Explainers: 60-90 seconds. Corporate: 2-3 minutes. Commercials: 15, 30, 60 second cuts.
How do I help clients define their audience?
Demographics, psychographics, pain points. Where they'll watch (social, website, TV). What motivates them.
What about script and storyboard?
Brief first, then script/storyboard. Some include script in brief. Separate creative development after brief approval.
How do I scope talent needs?
On-screen talent, voiceover, employees as talent. Union vs. non-union. Diversity requirements. Approvals needed.
What music options should I discuss?
Licensed music, original composition, royalty-free. Music sets tone. Clarify budget implications of each option.
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