📅Retail & E-commerce

Pre-Order Form Template

Capture early demand and secure sales before product launch with a pre-order form that collects customer commitments.

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Let Users Fill This Form via Conversation

Unlike traditional form builders, Formbot supports conversational chat mode. Instead of filling rigid fields, users can chat naturally with your form — just like texting a friend. Our AI understands natural language and fills in the fields automatically.

Natural Language

AI parses responses

Higher Completion

Feels like texting

No Rigid Fields

Flexible responses

What is a Pre-Order Form?

A pre-order form accepts customer orders for products not yet available. It captures demand, secures revenue, and creates anticipation for launches.

Clear communication of estimated availability and payment terms sets appropriate expectations. Cancellation policies protect both parties.

Pre-order data helps with production planning and inventory decisions based on actual demand.

Key Features

Product Selection

What they're pre-ordering

Variant Preferences

Color, size, options

Quantity

How many units

Shipping Details

Where to deliver

Payment Terms

Deposit or full payment

Terms Acceptance

Availability and cancellation

Why Use This Template?

Demand Validation

Confirm interest before production

Early Revenue

Cash flow before launch

Production Planning

Know quantities needed

Customer Excitement

Build anticipation

What's Included in This Template

Product

select

Which product to pre-order

Quantity

number

Units requested

Variant/Color

select

Specific version

Shipping Address

textarea

Delivery location

Payment Option

radio

Deposit or pay in full

I understand availability date is estimated

checkbox

Expectations

I accept cancellation policy

checkbox

Terms agreement

Perfect For

Product Launches

New product introductions

Limited Editions

Special release products

Crowdfunding

Kickstarter-style pre-sales

Seasonal Products

Holiday and seasonal items

Frequently Asked Questions

Q

Should I charge full price or deposit?

Depends on product and timeline. Deposits reduce commitment; full payment maximizes revenue. Consider refundable deposits.

Q

How do I communicate delays?

Proactive updates via email. Be honest about new timelines. Offer cancellation option. Apologize and potentially compensate.

Q

What if demand exceeds supply?

First-come-first-served usually. Waitlist for overflow. Consider additional production. Manage disappointment carefully.

Q

What cancellation policy is fair?

Full refund until X days before ship. Restocking fee after production. Be clear upfront. Honor refunds for significant delays.

Q

When should pre-orders open?

30-90 days before availability is common. Longer for major launches. Build buzz before opening. Close when reaching capacity.

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