✨Marketing & Research

Brand Awareness Survey Template

Understand how well your target audience recognizes your brand, what attributes they associate with you, and how you compare to competitors.

Browse All Templates

AI-Native Feature

Let Users Fill This Form via Conversation

Unlike traditional form builders, Formbot supports conversational chat mode. Instead of filling rigid fields, users can chat naturally with your form — just like texting a friend. Our AI understands natural language and fills in the fields automatically.

Natural Language

AI parses responses

Higher Completion

Feels like texting

No Rigid Fields

Flexible responses

What is a Brand Awareness Survey?

Brand awareness surveys measure how many people know about your brand, what they think of it, and how it compares to competitors. Understanding brand perception is critical for marketing strategy and brand development.

Effective brand surveys use both unaided awareness (recall without prompts) and aided awareness (recognition when given options) to measure true brand strength versus category familiarity.

Brand perception metrics guide positioning decisions, messaging strategies, and help identify gaps between your intended brand positioning and market reality.

Key Features

Unaided Awareness

Measure top-of-mind brand recall without prompts to gauge true brand strength

Aided Awareness

Test brand recognition when presented with options to measure category awareness

Attribute Association

Understand which brand attributes customers associate with your company

Competitor Positioning

Compare brand perception against key competitors to identify differentiation opportunities

Brand Preference

Measure likelihood to choose your brand over alternatives

Demographic Segmentation

Track brand awareness and perception across different customer segments

Why Use This Template?

Validate Positioning

Confirm your brand is perceived the way you intend vs. market reality

Identify Gaps

Discover gaps between intended positioning and customer perception

Guide Marketing Spend

Focus marketing investment on building awareness where it's weakest

Track Growth

Measure brand awareness over time to assess marketing effectiveness

What's Included in This Template

What brands do you know in this category? (unaided)

textarea

Measure top-of-mind awareness without prompts

Have you heard of our brand?

select

Measure aided awareness when brand is presented

Which words describe our brand? (select 5)

checkbox

Measure brand attribute association and perception

Brand comparison (1-5, prefer us)

rating

Measure preference vs competitors

Likelihood to choose us (1-5)

rating

Measure actual purchase/adoption preference

Where did you hear about us?

select

Track most effective brand awareness channels

Perfect For

Marketing Strategy Planning

Baseline awareness before major brand campaigns to measure effectiveness

Competitive Analysis

Compare brand perception against competitors to identify opportunity

Brand Refresh

Measure response to logo, messaging, or visual identity changes

Market Entry

Gauge brand awareness in new geographic markets or customer segments

Frequently Asked Questions

What's considered good brand awareness?

Varies by industry and market maturity. Early stage: 10-20% aided awareness. Growth stage: 40-60%. Mature: 70%+. Compare against competitors in your category.

How do I calculate brand awareness percentage?

Divide respondents who recognize your brand by total respondents. For unaided: divide those who mention you unprompted. For aided: mention when shown list. Report both metrics.

How often should I track brand awareness?

Quarterly for active brands, semi-annually for mature brands. Track before/after major marketing campaigns. Run annually at minimum to monitor brand health trends.

What sample size do I need?

Minimum 200-300 respondents per segment. 500+ for statistical significance. Ensure respondents match your target audience profile for valid results.

How do I improve brand awareness?

Focus on channels where target audience discovers brands (social, industry publications, partnerships). Consistent messaging increases recall. Measure awareness improvements quarterly.

Ready to Create Your Brand Awareness Survey?

Generate a professional form in seconds with our AI-powered builder. No coding required.

Free forever • No credit card required • 3-day Pro trial included

Related Templates

🎟️