Design Project Brief Form Template
Start design projects right with a comprehensive brief that captures client vision, target audience, style preferences, and practical requirements.
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What is a Design Project Brief Form?
A design project brief form collects all information needed to begin a creative project. It captures the client's goals, audience, preferences, and constraints.
Thorough briefs prevent misunderstandings and reduce revisions. Understanding the "why" behind design requests leads to better creative solutions.
Style preferences, competitor references, and inspiration examples align designer and client vision before work begins.
Key Features
Project Scope
Type and deliverables needed
Brand Context
Audience and positioning
Style Direction
Aesthetic preferences
Color Guidance
Colors to use or avoid
References
Competitors and inspiration
Practical Details
Timeline and budget
Why Use This Template?
Aligned Expectations
Client and designer on same page
Fewer Revisions
Right direction from start
Better Work
Context enables creativity
Professional Process
Organized project kickoff
What's Included in This Template
Project Type
selectLogo, website, branding, print
Project Description
textareaWhat needs to be created
Target Audience
textareaWho the design is for
Competitors
textareaWho to differentiate from
Style Preferences
checkboxModern, classic, bold, minimal
Colors
textColors to include or avoid
Timeline
selectWhen it's needed
Budget Range
selectInvestment level
Inspiration
fileExample images/links
Perfect For
Design Agencies
Client project intake
Freelance Designers
New client onboarding
In-House Teams
Internal project requests
Print Shops
Custom design requests
Frequently Asked Questions
How detailed should the brief be?
Enough to understand vision and constraints. Not so detailed it limits creativity. Balance direction with room for exploration.
What if clients can't articulate preferences?
Multiple choice options help. Visual examples work better than words. Ask what they DON'T want. Style quizzes can help.
Should I ask for competitor examples?
Yes - shows competitive landscape. Ask what they like AND dislike about competitors. Differentiation is key.
How do I handle unrealistic timelines?
Collect their ideal timeline. Respond with realistic options. Explain what affects timeline. Offer rush options with fees.
What budget ranges should I include?
Reflect your actual pricing. Ranges that correspond to service levels. Help clients self-select appropriate scope.
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