Guest Feedback Form Template
Improve guest experiences by collecting structured feedback on service, cleanliness, value, and overall satisfaction. Turn insights into action.
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Natural Language
AI parses responses
Higher Completion
Feels like texting
No Rigid Fields
Flexible responses
What is a Guest Feedback Form?
A guest feedback form captures visitor experiences at hotels, restaurants, venues, and events. It combines rating scales with open-ended questions to understand both what happened and why.
Feedback forms are essential for hospitality operations. They identify service issues, celebrate staff excellence, and provide data for operational improvements.
This template includes NPS (likelihood to recommend) and return intent questions - key predictors of guest loyalty and business growth.
Key Features
Multi-Dimension Ratings
Service, cleanliness, value, and staff ratings
NPS Measurement
Likelihood to recommend for loyalty benchmarking
Return Intent
Would they visit again? A key loyalty indicator
Open Feedback
What guests enjoyed and areas for improvement
Anonymous Option
Optional name field encourages honest feedback
Date Tracking
Link feedback to specific visits for investigation
Why Use This Template?
Identify Issues
Catch problems before they become reviews on public sites
Staff Recognition
Positive feedback identifies top performers
Operational Improvements
Data-driven decisions on where to invest
Loyalty Tracking
NPS trends predict future business performance
What's Included in This Template
Visit Date
dateLink feedback to specific service period for investigation
Overall Experience
radioPrimary satisfaction metric (1-5 stars)
Service Quality
radioStaff performance and attentiveness rating
Cleanliness
radioFacility and hygiene standards rating
Value for Money
radioPrice-quality perception rating
What did you enjoy most?
textareaIdentify strengths to maintain and promote
How likely to recommend?
radioNPS score for loyalty benchmarking
Perfect For
Hotels
Post-stay feedback on room, service, amenities, and overall experience
Restaurants
Dining experience feedback on food, service, and atmosphere
Event Venues
Post-event feedback on facilities, staff, and experience
Spas & Wellness
Treatment and service feedback for quality assurance
Frequently Asked Questions
When should I send the feedback request?
Hotels: within 24 hours of checkout. Restaurants: same day or next morning. Events: within 48 hours while experience is fresh. Timing significantly affects response rates.
Should feedback be anonymous?
Make name optional. Anonymous surveys get more honest feedback but prevent follow-up. Consider asking for contact info only if they indicate a problem.
How do I act on negative feedback?
Respond within 24 hours if contact info provided. Apologize, investigate, and offer resolution. Track patterns to identify systemic issues requiring operational changes.
What is a good NPS score?
Hospitality benchmarks: 0-30 is okay, 30-50 is good, 50-70 is excellent, 70+ is world-class. Compare against your industry segment rather than general benchmarks.
How do I increase response rates?
Send via email with personal subject line. Keep survey under 2 minutes. Consider small incentive (discount on next visit). Follow up once with non-responders.
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