Sponsor Application Form Template
Attract and qualify sponsors with a professional application form that captures company information, sponsorship interests, and marketing objectives.
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Natural Language
AI parses responses
Higher Completion
Feels like texting
No Rigid Fields
Flexible responses
What is a Sponsor Application Form?
A sponsor application form streamlines the process of attracting and qualifying potential sponsors for events, conferences, or organizations. It collects company information and sponsorship interests in one place.
The form helps identify sponsors whose target audience aligns with your event attendees. This alignment creates value for sponsors while generating revenue for your event.
Professional sponsorship forms demonstrate organizational competence to potential sponsors. They also pre-qualify leads by capturing budget level and marketing goals upfront.
Key Features
Company Profile
Business details and industry for audience alignment assessment
Sponsorship Tier Selection
Interest level from platinum to bronze packages
Marketing Goals
Understand what sponsors want to achieve
Audience Alignment
Target market overlap for mutual value assessment
Previous Experience
Past sponsorships indicate sophistication and expectations
Brand Assets
Logo and materials for sponsor recognition preparation
Why Use This Template?
Qualified Leads
Pre-qualify sponsors by tier interest and marketing goals
Faster Sales Cycle
Complete information enables quick proposal preparation
Better Matching
Audience alignment information ensures sponsor satisfaction
Professional Image
Organized process impresses potential sponsors
What's Included in This Template
Company Name
textSponsor identification for all communications
Industry/Sector
selectAssess audience alignment and avoid competitor conflicts
Sponsorship Level Interest
selectPre-qualify budget and tailor proposal
Marketing Goals
checkboxBrand awareness, lead generation, thought leadership, recruiting
Target Audience
textareaCompare with event attendee demographics
Previous Sponsorships
textareaUnderstand expectations and experience level
Company Logo
fileCollect for sponsor recognition materials
Perfect For
Conferences
Multi-tier sponsorship packages with various benefits and pricing
Sports Events
Athletic events seeking corporate sponsors and partners
Nonprofit Organizations
Annual campaigns and cause-marketing partnerships
Community Events
Local festivals and events with business sponsor opportunities
Frequently Asked Questions
What sponsorship tiers should I offer?
Common tiers: Title/Presenting (exclusive), Platinum/Gold (premium), Silver (mid-tier), Bronze (entry). Name tiers to match your event theme if desired (e.g., Champion, Advocate, Supporter).
How do I price sponsorship packages?
Base pricing on audience value, exposure opportunities, and comparable events. Include tangible benefits (booth, speaking, leads) and intangible (brand alignment, thought leadership).
Should I include pricing in the form?
Show starting prices for each tier to pre-qualify. Detailed packages and custom options are better discussed in follow-up conversations.
How do I avoid competitor conflicts?
Add industry/category field and note exclusivity policies. Review submissions for conflicts before accepting. First-paid or highest-tier typically gets category exclusivity.
When should I start seeking sponsors?
Begin 6-12 months before large events. Send prospectus and open applications early. Most sponsors have annual budget cycles - align with their planning timeline.
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